Dude, those "lil' CoD kiddies" don't care about gameplay. Just graphics, that's all they think about. Trust me, I know what I'm talking about, I'm related to one.../end rant about CoD kids nobody gives a damn about. But at least gamers that actually care about quality games like Zelda or Metal Gear will. I think your right, they should do something big (at least once) so that the world knows that they can keep up with the other companies.